Auntie Anne's Pretzels is debuting its first-ever perfume inspired by its signature aroma.
The company launched the fragrance, "Knead: Eau de Pretzel," at a pop-up in New York City earlier this week, giving fans early access to the scent that you can buy online if they restock.
It sold out in minutes!
Auntie Anne's says it's always looking for new ways to engage their audience besides their 1,700 locations across the country, hinting at the possibility of another product that delivers their signature scent, like an air freshener or a candle.